During Roark’s spring 2019 exploit in Hong Kong, we employed one of Hong Kong’s best tailor’s to hand-craft a Limited Edition woven for Jamie Thomas. Sam’s Tailor worked with Chief to build 70 hand-numbered, vintage inspired wovens with an Asian Floral print found in a street market. Each shirt is one-of-a-kind and sewn in Kowloon, Hong Kong
Campaign Initiatives: Photograph limited woven for marketing collateral, build brand and product focused emails for collaboration launch - supplemented with social stories and organic posts.